Values
(Noun)
The principles and ideals shared by the men and women working within a sector that lend fresh impetus to their collective mission.France Terre de Lait was borne from a determination to collectively conceive a social responsibility strategy focused on accelerating the individual initiatives across the entire French dairy sector.
Its maxim, Together building a sustainable Dairy Land, places people at the very heart of the strategy, emphasising respect for the individual as well as the more broad, collective remit. It incorporates the notions of value shared equitably among all actors, optimum quality of working life, and consumer confidence.
A collective approach is an essential value to build and safeguard a robust, efficient dairy sector that can continue to survive and thrive in every region across France.
France Terre de Lait gathers all the actors of the dairy sector who share these individual and collective values and serves as their point of expression.
100%
France Terre de Lait is the founding initiative that involves 100% of the dairy sector stakeholders and 100% of the milk produced in French regions