France 2030
Challenge Lycées Agricoles
COMMUNICATE THE ESSENTIAL ROLE OF DAIRY PRODUCTS
AS PART OF A BALANCED DIET
AS PART OF A BALANCED DIET
Food performance
Keen to promote responsible eating habits, the French dairy industry is committed to communicating on the essential role of dairy products as part of a healthy, balanced diet through the France Terre de Lait initiative.
OUR SOURCE OF PRIDE
Quality and diversity are two main strengths of the French dairy sector. As an industry, we successfully preserve traditional production methods while fostering innovation with an exemplary level of food safety.
This French savoir-faire underpins the capacity to produce a diverse range of 1500 dairy products, including milk, yoghurt, cream, butter and some 1200 cheeses.
This copious range of quality dairy products are an integral part of France’s cultural identity.
The popularity of French dairy products extends far beyond the country’s borders. 40% of milk production is exported, contributing significantly to the country’s economy. Convenient and easy to use, milk and dairy products form the building blocks of a healthy and affordable diet. Populations with a modest income can access dairy products, ensuring a nutrition-rich, healthy diet.
Environmental and ethical concerns are increasingly important drivers for today’s ‘responsible’ consumers, and food consumption has become somewhat politicised, representing a commitment to social values. Although milk and dairy products are synonymous with quality and represent societal values, the image and place of milk and dairy products in diets is being questioned.
The France Terre de Lait initiative must enable the sector to continue building consumer confidence, both in France and international markets.
This French savoir-faire underpins the capacity to produce a diverse range of 1500 dairy products, including milk, yoghurt, cream, butter and some 1200 cheeses.
This copious range of quality dairy products are an integral part of France’s cultural identity.
The popularity of French dairy products extends far beyond the country’s borders. 40% of milk production is exported, contributing significantly to the country’s economy. Convenient and easy to use, milk and dairy products form the building blocks of a healthy and affordable diet. Populations with a modest income can access dairy products, ensuring a nutrition-rich, healthy diet.
Environmental and ethical concerns are increasingly important drivers for today’s ‘responsible’ consumers, and food consumption has become somewhat politicised, representing a commitment to social values. Although milk and dairy products are synonymous with quality and represent societal values, the image and place of milk and dairy products in diets is being questioned.
The France Terre de Lait initiative must enable the sector to continue building consumer confidence, both in France and international markets.
THE INDUSTRY TODAY
50%
50% of the calcium intake in French diets comes from dairy products, far ahead of other foods
1500
1500 varieties of dairy products – including milk, yoghurt, cream, butter and cheese – with 51 PDO products (Protected Designation of Origin) and 11 PGI (Protected Geographical Indication). No wonder France is renowned for its gastronomy!
4 out of 10
4 out of 10 litres of French milk are exported
2058
2058 is the average number of people fed by a single dairy farm
OUR AIMS FOR THE FUTURE
Rich in calcium, vitamins and trace elements, milk and dairy products play an important role in a well-balanced diet. The French National Nutrition and Health Programme recommends consuming dairy each day for all ages.
To better understand the composition, nutrition and health benefits of dairy products, the sector co-finances a number of research programmes.
Actors in the dairy sector are proud of their healthy, safe, ethical, sustainable and convenient products. At the same time, they are aware of the need for transparency in order to retain consumer confidence and trust.
With a wide range of low processed, nutrition-rich products available to everyone, the dairy sector demonstrates its French know-how and promotes responsible eating.
Rich in calcium, vitamins and trace elements, milk and dairy products play an important role in a well-balanced diet. The French National Nutrition and Health Programme recommends consuming dairy each day for all ages.To better understand the composition, nutrition and health benefits of dairy products, the sector co-finances a number of research programmes.
Actors in the dairy sector are proud of their healthy, safe, ethical, sustainable and convenient products. At the same time, they are aware of the need for transparency in order to retain consumer confidence and trust.
With a wide range of low processed, nutrition-rich products available to everyone, the dairy sector demonstrates its French know-how and promotes responsible eating.
OUR PRIORITIES
RAISE AWARENESS OF THE ROLE OF DAIRY PRODUCTS IN SUSTAINABLE DIETS
INCREASE CONSUMER KNOWLEDGE THROUGH TRANSPARENT COMMUNICATION ON THE ORIGIN, PRODUCTION AND PROCESSING METHODS OF FRENCH DAIRY PRODUCTS
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